Conducted annually by the American Advertising Federation, the local Coastal California ADDYs, presented by AAF-Santa Barbara is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie for recognition as the very best in their markets. At the second tier, local winners compete against other winners in one of 14 District competitions. District winners are then forwarded to the third tier, the national ADDY® Awards competition. Entry in the Coastal California ADDYs, presented by AAF-Santa Barbara is the first step toward winning a national ADDY®.
